Students for Life of America, the nation's largest pro-life youth organization, is visiting over 80 college campuses this semester with the ground-breaking Planned Parenthood Project.

“This past summer the nation had the chance to see what goes on behind the closed doors of Planned Parenthood thanks to undercover videos that showed top-level executives touting the horrific business practice of harvesting the body parts of aborted babies and selling them for profit,” said Kristan Hawkins, president of Students for Life of America. “College-aged women make up a majority of all abortions and we have found that when these students are made aware of the true nature of Planned Parenthood, they are rightly shocked and turn against Planned Parenthood.”

The Planned Parenthood Project was developed by Students for Life after the organization's own polling in 2012 found that 59% of 18-24 year olds didn't know Planned Parenthood provided abortions and that 79% of Planned Parenthood facilities are within five miles of a college campus, proving college-aged women and men prime targets for the organization.

The visual display is made up of 897 pink crosses to represent the number of unborn children that die each day inside of Planned Parenthood. In addition, the display has billboards that cite Planned Parenthood’s own annual report numbers and testimony from former employees to call into question their “caring” image.  

"The majority of this generation thinks that abortion is morally wrong, which is why Planned Parenthood never advertises the fact that they are the nation's largest abortion vendor,” said Hawkins. “So our goal is simple: we want to educate this generation about Planned Parenthood's real motives and business model in order to turn them against the abortion Goliath and towards pro-life, pregnancy resource centers where they can go for honest, real help. "